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Beyond the Sidelines: A Quantitative Analysis of Gender Representation and Fan Engagement in Sports
Research was conducted to understand how, despite organizational efforts to increase female fan engagement through dedicated channels and simplified content, a disconnect remains between institutional strategies and the authentic needs of female fans. An…
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National Lacrosse League (NLL)
The main objective was to demonstrate understanding of how to write a Fact Sheet, Media Advisory, News Release, and Feature Email Story Pitch for an organization of our choice, selected at the beginning of…
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IndyCar’s Growth: The FOX Sports Impact
This case study traces the evolution of IndyCar racing, focusing on periods of governance instability, the resulting internal conflicts, and the modern commercial strategy employed to achieve mass-market growth. The sport’s early years were…
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The Drive to Survive Effect: Analyzing the Docuseries’ Impact on Formula One’s United States Audience Growth
Formula One, the highest level of international auto racing, struggled to achieve sustained success in the United States prior to 2017. Despite its global expansion and complex engineering, the sport’s U.S. history was not…