Research was conducted to understand how, despite organizational efforts to increase female fan engagement through dedicated channels and simplified content, a disconnect remains between institutional strategies and the authentic needs of female fans. An organization (real or plausible) was identified as the client for these research projects. It was intended to help a client organization practically use the information to address a particular problem or opportunity.
Final Reports
This focuses on the comprehensive presentation of information and data gathered throughout the entire semester, packaged into an understandable report.
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